Conference "Putting the brakes on fast fashion: our shared responsibility"

To mark Monaco Fashion Week, which celebrated its 10th anniversary this year, the Mission for Energy Transition (MTE) organised a conference on Wednesday, 17 May entitled 'Putting the brakes on fast fashion*: our shared responsibility', aimed at signatories of the National Pact.

The event, created in partnership with the Fashion Council of Monaco, was designed to raise awareness of the environmental consequences of fast fashion. Two speakers at the event echoed each other: Paule Magnier, Project Coordinator at Zero Waste Marseille**, who defined fast fashion and suggested measures be put in place to counter it, and Inès Bensalah, a designer from Monaco and Ambassador for the National Pact, who puts ecology at the heart of her approach.

At the heart of the discussions: 'a second-hand life', the increase in donations and collections, circularity, repair, up-cycling, ethical purchasing, etc, were covered. Along with alternatives that reflect the importance of this current issue and the gradual and natural momentum being created to combat it.

Also on hand to answer questions from the public were, Alyssia Ballerio, founder and manager of Monaco's first second-hand clothing chain, Béatrice Castelain, manager of the eveningwear chain Organza, which now offers upcycled pieces and rents out clothing to customers, Elise Nicoletta, an upcycling artist from the Pavillon Bosio, and Philippe Giuffra, head of environmental initiatives at the Monegasque Red Cross.

This is the second event organised with the Monaco Chamber of Fashion, a signatory of the National Energy Transition Pact. Last May, the MTE was already working with the Chamber of Fashion to organise an event based on sustainable fashion.

Find out more on Monaco Info and via the MTE's social media.

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* Fast fashion, criticised for its many social and environmental implications, refers to a movement of brands that produce clothes very quickly, very often, and very cheaply (they launch up to 36 collections a year, compared with 4 for a traditional fashion brand)

** Founded in 1997 under the name Cniid, Zero Waste France (https://www.zerowastefrance.org/)  is an independent citizens' association that campaigns to reduce waste and improve resource management. Working with all sectors of the public (citizens, elected representatives, professionals, businesses, etc.)

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